Hessen’s redesigned website reflects their dynamic office culture through strategic design and carefully crafted photography.

[ART DIRECTION]

[UX DESIGN]

[UI DESIGN]

[GRAPHIC DESIGN]

Every element of the photography was carefully crafted to reflect the office's unique aesthetic: the dark wood and exposed brick detailing paired with solid, geometric shapes and crisp lines. These design choices align with the brand’s color palette of green, burgundy and white, enhancing the sense of professionalism while celebrating the company’s youthful, innovative character.

The office itself—an open, collaborative space—was pivotal to capturing Hessen’s essence. It blends professional elegance with the energy of a creative, entrepreneurial environment, where dark wood floors, brick accents, and elements like a PS5 console and foosball table create a dynamic workspace. To translate this atmosphere into the website, the design incorporated Hessen’s brand colors and geometric shapes, evoking strength and transparency.

Given the office’s integral role in the brand’s identity, the photography had to go beyond aesthetic; it needed to convey the space’s vibe. Collaborating closely with photographer Kaitlyn Crossley, we meticulously selected tones, techniques, and angles to capture the office’s unique aura. We focused on the earthy green and red tones from the plants and brick walls, creating a visual connection between the physical space, the photography, and the redesigned website, reinforcing Hessen’s branding and their entrepreneurial spirit.