L'Oréal, Paris

L’Oréal Paris, the world’s largest cosmetics company, developed Retail Lab, a three-part in-store app designed to help customers access product information and connect with pharmaceutical experts by scanning QR codes and in-store displays. Initially tested in France, the project was halted during the Covid-19 pandemic

due to store closures. With plans for a broader launch across retailers like Shoppers Drug Mart, CVS Pharmacy, and Droga Raia, the app was crafted to be adaptable across various devices and brand guidelines, ensuring a seamless, user-friendly experience.

Retail Lab transforms the in-store shopping experience with personalized product insights and expert access, all through a seamless, interactive app.

[UX DESIGN]

[UI DESIGN]

[GRAPHIC DESIGN]

Retail Lab was designed to deliver an educational shopping experience, allowing customers to interact with product information via QR codes throughout pharmacies. By scanning these codes, users could access detailed insights on items, including skin type recommendations, benefits, key ingredients, ratings, reviews, and usage instructions. The app also integrated with the store’s operations, placing a QR code at each entrance to connect customers with pharmacy specialists, showcasing their expertise and relevant experience to help users determine if their needs could be met on-site.

Beyond the customer-facing features, Retail Lab offered an internal tool for store staff, enabling them to access administrative data, add products and specialists to the database, and track customer insights through a streamlined, data-driven dashboard. This seamless integration of front-end and back-end functionality ensured an intuitive, holistic experience for both customers and store teams.