INFORMATION
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Vichy Laboratoires is a skincare brand rooted in clinical research, having studied thousands of women to create solutions for every skin type. Their SkinConsult AI leverages advanced AI technology and dermatological expertise to analyze
facial skin aging. The platform uses an algorithm to scan the face and guide users through a personalized assessment, offering insights into their skin’s strengths and areas for improvement.
The assessment was reimagined to function like a conversation with a health expert, designed to engage users and maintain attention throughout the shopping experience. By transforming the questionnaire into an interactive, conversational flow, it became both familiar and compelling, allowing users to focus on the concerns that mattered most. The addition of comparative progression bars and detailed product recommendations enabled customers to easily track their skincare journey and identify the products needed to enhance their routines.
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