





























Year
2024
Role
Branding
Art direction
Ux design
ui design
Graphic design
Project
Microbrasserie Loup Garou is a new brewery set on a picturesque farm in Sainte Marthe, Québec, alongside an artisanal butcher. Its name draws from regional folklore, echoing the legendary werewolf stories rooted in Québec’s cultural history. The brewery’s identity blends past and present with typography inspired by vintage hunting licenses and a rich, nature driven color palette. The modern farmhouse setting and immersive digital experience extend this story, inviting visitors to explore their beer selection.
Microbrasserie Loup Garou is a new brewery set on a picturesque farm in Sainte Marthe, Québec, alongside an artisanal butcher. Its name draws from regional folklore, echoing the legendary werewolf stories rooted in Québec’s cultural history. The brewery’s identity blends past and present with typography inspired by vintage hunting licenses and a rich, nature driven color palette. The modern farmhouse setting and immersive digital experience extend this story, inviting visitors to explore
Team
Scott Cuggy
Whathorn Studio
alex khoroshun
Justine Maclean
Creative direction
digital photography
Development
copywriting
Year
2024
Role
Braniding
Art direction
Ux design
ui design
Grapihc design
Project
Microbrasserie Loup Garou is a new brewery set on a picturesque farm in Sainte Marthe, Québec, alongside an artisanal butcher. Its name draws from regional folklore, echoing the legendary werewolf stories rooted in Québec’s cultural history. The brewery’s identity blends past and present with typography inspired by vintage hunting licenses and a rich, nature driven color palette. The modern farmhouse setting and immersive digital experience extend this story, inviting visitors to explore
Team
Scott Cuggy
Whathorn studios
Alexander Khoroshun
justine maclean
Creative direction
digital photography
Development
Videography